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Takeaways From Cyber Monday's $9.4B Haul, Black Friday Weekend

Posted On: Dec 3, 2019   |   Posted By: WWD

Cyber Monday broke records, thanks to late-night binge shopping, according to Adobe Analytics.
At one point, it looked like the tally would come in just shy of Adobe's projection, but consumers flocked to their devices through the wee hours, tapping their way to deals between 10 p.m. and 2 a.m. ET and giving e-tailers as much as $2.9 billion in online sales. The late-night frenzy sealed the deal on Adobe's $9.4 billion estimate, ultimately hitting the online sales figure.
One might quibble if the specific hours amount to a slight fudging of the timeframe - i.e., whether sales after midnight on the East Coast still technically fall into Cyber Monday - but the numbers themselves are hard to argue against.
Those night owls weren't just overactive. They also apparently had a penchant for high-ticket items. Average shopping cart values at checkout ballooned 6 percent over last year, according to Adobe's report. And between 11 p.m. and 12 a.m. ET, shoppers were buying at a rate of $12 million per minute.
The firm...

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