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The Battle Over Casualization

Posted On: Apr 16, 2019   |   Posted By: WWD

As the dress code Stateside continues to relax, ath-leisure and denim styles dominate the field with no end in sight. Even the most fashionable U.S. consumers want to be comfortable.
But in the race to dress America, can both denim and ath-leisure coexist?
As of the moment, the answer is “yes.” In fact, denim and activewear are replacing more formal fashions for business and pleasure.
“Denim has a lot more room to become a fixture in the American wardrobe that's beyond the Sunday outfit. It's really become the work uniform,” said Eric Fisch, the national sector head of retail and apparel at HSBC. “That means a nice pair of jeans, for a guy, with a button-down; a similar equivalent for women with a blazer.”
And Fisch would know. Last year the retail analyst, who is based in Los Angeles, traveled to more than 20 cities for work. It was only in New York City that he was forced to wear dress pants and a tie. “People aren't buying suits anymore,” he added.
For instance, Tailored Brands, which owns men's suiting...

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