Fashion / Retail / Wal-Mart

Walmart Partners With Kidbox to Boost Brand Assortment

Posted On: Apr 16, 2019   |   Posted By: WWD

Walmart, in another move to bolster its brand assortment, has formed a partnership with Kidbox, an emerging online format sending out seasonal boxes of baby and kids fashions six times a year.
On the walmart.com web site, Kidbox has established a separate co-branded URL, walmart.com/kidbox. Banners and landing pages for fashion and kids on walmart.com flag the Kidbox site. It launched today.
For Walmart, partnering with Kidbox marks another step forward to elevate the retailer's assortment with brands it didn't sell before - more than 120 - including BCBG, Butter Super Soft, C&C California and Puma.
“Over the last year, we have significantly expanded our portfolio of kids' fashion brands as part of our broader effort to establish walmart.com as a destination for fashion. Our partnership with Kidbox enables us to round out our offering with additional national and premium kids' brands,” said Denise Incandela, head of fashion, Walmart U.S. e-commerce.
For Kidbox, partnering with Walmart means exposure to a...

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