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A NEW BRAND Is Paying Homage to Classic American Iconography

5 days ago   |   By Hypebeast

A NEW BRAND is a label doing things a little differently. True to its name, the London-based outfit was only founded earlier this year, as a canvas to celebrate and pay homage to the west coast of America. Through a yearning to infiltrate the senses of those with an amalgam of halcyonic memories, ANB - as its abbreviated - now launches its first drop, which arrives as a respectful nod to the apparel and clothing worn across the location's various cities, as well as a twist on classic American iconography. Looking at things from an alternate perspective, words like “ARMY” and “COACH” that...
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