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Takeaways From Cyber Monday's $9.4B Haul, Black Friday Weekend

1 month ago   |   By WWD

Cyber Monday broke records, thanks to late-night binge shopping, according to Adobe Analytics.
At one point, it looked like the tally would come in just shy of Adobe's projection, but consumers flocked to their devices through the wee hours, tapping their way to deals between 10 p.m. and 2 a.m. ET and giving e-tailers as much as $2.9 billion in online sales. The late-night frenzy sealed the deal on Adobe's $9.4 billion estimate, ultimately hitting the online sales figure.
One might quibble if the specific hours amount to a slight fudging of the timeframe - i.e., whether sales after...
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