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BOSS announces Miami "see now, buy now" show in March
7 days ago | By Fashion United
Image: Boss, FW22
German fashion retailers BOSS on Wednesday announced it will present its Spring Summer 2023 collection in Miami on 15th March. The company said the show will have a "see now, buy now" theme, allowing customers to purchase items seen on the runway in-season without having to wait months before they become available at retail.
BOSS said it aims to have select international media, creators, talents, and VIPs attend the show, for which its marketing team will be focused on digital activations to reverberate the buzz around the globe. Especially key will be investing in social...
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