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Lagging digitally, Ted Baker is reeling from a year of closed stores

1 month ago   |   By Fashion United

Image: Ted Baker
Department stores, airport concessions and high street boutiques were once the strength of Ted Baker's bottom line. But as the pandemic ravished the retail industry, companies like Ted Baker, without a solid digital first strategy, were the first to suffer.
“If you set out to design a shop to do badly under coronavirus restrictions, you'd end up with something a lot like Ted Baker,” James Andrew, Personal Finance Expert at money.co.uk told FashionUnited.
“It's reliance on physical stores - not infrequently in airports - while shops were shut and holidays outlawed...
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