There are many factors to consider when thinking about cooking up your own business, but one can argue that two of the most important are understanding your audience and timing. And if there's anyone out there that can relate to this it's Perry Shum and Gregory Lam , two out of three co-founders of IMAGE NY - a premier destination based in Queens, NY that's become a local haven for buying rare kicks. Before consignments shops became a dime a dozen in today's sneaker space, both of these business-savvy sneaker connoisseurs realized that there was a gap in the market around the early 2010s. Flight Club already established itself as one of the originators in the industry as it overtook the Manhattan crowd, but Shum and Lam quickly realized that the borough from which they were born and bred had plenty of footwear aficionados with a large appetite. Today, IMAGE NY's storefront lives to bring and sell the most coveted kicks and streetwear pieces around. Now over a decade old and with three retail locations under...
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